Maya R., DPT

Maya runs a one-room practice two blocks from the PATH station, treating runners, climbers and weekend soccer players.

She had tried posting herself. The only time was late evening after patients, and the videos looked like it. She wanted a steady stream of new patients who already trusted her before they walked in, without becoming a full-time creator.

Every script starts from one question a patient actually asked that month. On the first Monday, we film for an hour in her own treatment room: eight to ten short takes, one or two attempts each. Nothing to learn, nothing to memorize.

We do the rest: edits, captions, covers, posting and the DMs. There’s a clear line on replies. We answer hours, insurance and booking; anything clinical goes to Maya. She reviews every claim before it goes live, and no patient appears without written consent.

Myth-busting does best. “Ice won’t fix it. Load will.” reached 410,000 people. A six-part series on getting back to running after ACL surgery is now the first thing she sends new patients.

By the summer, new inquiries had gone from 14 a month to 61. Maya raised her rates in June and kept the waitlist, and she now spends about one hour a month on social, down from twenty.