Northfold

Northfold designs identities for hotels, restaurants and consumer brands. After every launch, clients asked the same question: can you run our social too?

The honest answer was no. When Northfold said yes anyway, a senior designer disappeared into captions for weeks and the account still felt like an afterthought. Hiring a social team for six accounts didn’t add up, and handing clients to another agency meant losing the relationship.

We signed Northfold’s NDA before the first call, joined their Slack in a shared channel and took their templates. Every calendar, deck and report goes out with Northfold’s logo. We never email a client, and our name never appears in a file, a caption or a meeting invite.

Grace Okafor, our account director, joins Northfold’s client calls as part of their team. Northfold owns the relationship and sets the price; we bill Northfold once a month at partner rates.

The first account was Aster Hotels, three boutique hotels in Savannah, Charleston and Asheville. We shoot each property twice a year, build each month around local events and answer booking questions in DMs within the hour.

Five more accounts followed in twelve months: a restaurant group, two consumer brands, a brownstone realtor and a skincare line. Northfold didn’t hire for any of them, and social is now about a fifth of its revenue.